Aton’s offer in the Fashion-Retail area is divided into two different application typologies: on the one hand, RFID-UHF technologies developed to fight against counterfeiting and safeguard trademarks, to manage traceability and to control the grey market and the shop experience; on the other hand, the Enterprise Mobility professional solutions on mobile devices (PDA, tablet, etc.) for Retail Management and Sales Automation, resulting from Aton’s over 20 years’ experience in the wireless and mobile computing fields.

The RFID-UHF technology offers a wide range of solutions covering the whole spectrum spanning from supply chain control – thanks to the possibility of managing inventories and monitoring garment authenticity for the protection of the Made-in-Italy trademark – to grey market control, down to the retail outlet, where end-consumers can receive marketing & advertisement information and enjoy a customized shop experience, depending on the garment purchased or worn.