Aton News Archives | Aton S.p.a.

How to Outdo Your Customer’s Expectations?

Customer’s experience (Customer eXperience, in short CX) is one of the main investment areas for companies’ marketing. Nowadays, the digital

It does happen that companies contacting us to create a B2B e-commerce are sometimes more focused on the “technological means”

OutDoor by ISPO, Europe’s largest outdoor trade fair, takes place for the first time in Munich from 30 June to

In our post entitled “Gamification: from B2C to B2B?” we have concentrated on the definition of Gamification, understood as the

The way in which users communicate with companies has quickly evolved, moving from traditional channels like email or the telephone

And so it is that Duplex, Google’s system that, automatically and decisively high-tech, calls the pizzeria to book a table

Marketing levers and sales policies change as product consumption models change too. Amazon’s entrance in Deliveroo (read the Sole24ore article

There is no doubt about it: physical stores still play a most important role. According to Forrester, in fact, at

As we have seen at the Logimat 2019 and learnt from the latest research performed by RBC Capital Markets and IDTechEX, vocal

Segafredo Zanetti & Aton together towards 4.0 sales solutions The quality of a product like coffee, which we drink every