For brands operating in the eyewear world, protagonists these days at the MIDO, the greatest internatinal event for the eyewear industry (Milan, 24th-26th February), wholesalers’ sales and stock evolution monitoring is a strategic aspect to increase sales performance. Being able to know sell-out and sell-through data in fact means realising intelligent restocking, reducing out-of-stock, planning proactive actions, as for example transfers between stores: all this results in a more efficient relationship with wholesalers and more effective restocking procedures.
Which are the discriminating elements that brands in the eyewear industry obtain when they outsourcingly entrust this service to a specialised partner?
- Data quality: Thanks to a multilingual team that activates points of contact, performs formal and quality data checks, manages potential issues and intervenes when data transmission from wholesalers is missing.
- Single Point of Contact: An only reference interlocutor (SPOC), assuming responsibility for collection, certification and translation of data arriving from wholesalers into information complying with data structure and their semantics.
- Fast activation: A service interfacing with main European cashdesk softwares and managing heterogeneous data in various formats (Excel worksheets, csv…), data sending frequency (daily, weekly, monthly) and transmission type (ftp, e-mail, telephone…) without impacting wholesalers’ systems and operativity.
These are the key elements emerging from our collaboration with Eyewear Retail customers: besides Safilo and DeRigo, also Kering Eyewear adopted, over a year ago, Aton’s sellout data collection service (Vendor Management Inventory) for their replenishment system optimization.