pixel
Share
x

More sustainable business for Safilo and its wholesalers

Fashion
Sectors

Currently, over 5,000 points of sale, mainly in EMEA (Europe, Middle East and Africa) and Latin America profit from SMILE, a business model created by Safilo and designed to automatically manage restocking, increase service level towards final customers and reduce production chain complexity by creating, together with wholesalers, a joint business plan which should satisfy both parts.
From the moment the first retail chains started it, the project has grown and also new channels, like e-commerce, department stores and suppliers have asked to be part of it.

Considering customers’ universality and heterogeneity, it was not enough to have a system able to acquire sales (sell-out) and stock data to automatically manage restocking, but it became fundamental to support every single point of sale by means of a professional team, featuring linguistic competence and in-depth knowledge of the brand operative logic: this is the reason for the choice to further strengthen integration between Safilo and its wholesalers.

So today the whole system of sales&stock data, shipment, order confirmation and reception standardization is entrusted to the AMP software platform (Aton Modelling Platform) and to Aton Service Desk:

  • the AMP platform manages data cleaning activities (duplicate elimination, non-expected data block…), normalization (complete information rebuilding from partial data) and datum consolidation.
  • Aton Service Desk intervenes throughout the whole process: from activation of new points of sale to daily guarantee service for collected data compliance with Safilo operative modes and observance of timing related to automatic restocking procedures.

All this implies an improvement in relationships with customers, wholesalers’ sell-out and Safilo’s sell-in increase, stock reduction thanks to focused restocking actions and workload reduction both for Safilo and its wholesalers.

In the retail chains that have decided to adhere to SMILE, Safilo has ascertained sales have on average increased by a 10% and stock decreased by a 15%.

Safilo’s intention is to extend such model to North America and the Far East for more sustainable business.

To be continued!

ATONEWS
People at the centre
IA - Aton
Tech
Cristiano Negri
Journey through AI with Aton: 7 Game-Changing AI Use Cases
12/12/2023
Learn more
Great Place To Work 2023 - Aton
People
Giulia Stefano
Aton certified Great Place To Work for the fifth year
20/07/2023
Learn more
aton-b-corp-img
People·Planet·Prosperity
Anna Manfè
Italian B Corp Community welcomes Aton
20/04/2023
Learn more
aton-storia-img
People·Planet·Prosperity
Giulia Stefano
Aton’s history and values: interview with Giorgio De Nardi
14/04/2023
Learn more
Aton B Corp
People·Planet·Prosperity
Tania Zanatta
Aton is a certificated B Corp
03/03/2023
Learn more
business-continuity-servizi-strumenti-aton-img
Tech
Giulia Smeazzetto
Services and tools to ensure Business Continuity
23/02/2023
Learn more
CASE STUDY
Here are some of our experiences
Read
caffè-vergnano-case-study-aton-img

Caffè Vergnano

Food & Consumer Goods
Today Caffè Vergnano is present in 19 regions with more than 4,500 Ho.Re.Ca. customers and worldwide with more than 70 locations in 19 countries. Such an extensive sales network…
Discover more
Read
banner-shv-case-study-aton

SHV Energy

Energy
In a single web console, the company records data, manages orders, schedules supplies and maintenance, and ensures that all these operations are immediately and automatically reflected in the management system.
Discover more
Read
gruppo-poli-banner-img

Gruppo Poli

Retail Vendite Omnichannel
Poli has combined tradition and innovation in its way of doing business with a focus on employees, customers and the local area. In Aton, it has found a…
Discover more
Read
cattel-banner-img

Cattel

Food & Consumer Goods Vendite Omnichannel
Cattel S.p.A, a leading company in Northern Italy in the distribution of food products in the Ho.Re.Ca channel has profoundly transformed the order collection by adopting the Aton .onSales B2B solution.
Discover more
Read
faster

Faster

Industrials Supply Chain Solutions
All projects, whether successful or not, have stories to tell. A difficult uphill start, a start full of hope, repeated twists and turns where the viewer is swept away by…
Discover more
Read

Moncler

Fashion Service Desk
Aton ServiceDesk is also behind the scenes in the first Boutique entirely dedicated to the Moncler Enfant collection, opened at the historic premises in Milan, Via della Spiga 7, which has been…
Discover more